Racine Theatre Guild
The house lights dim on a new chapter for Racine Theatre Guild. Their redesigned website is as bold as anything on their stage: a monochromatic design built from a single color in the Guild’s palette, delivering maximum impact while keeping the budget in check.
The Guild’s history takes a bow on nearly every page. Image collages drawn from decades of productions run throughout the site, so the photographs of past seasons share the spotlight with the shows coming up next. Patrons and stakeholders get their lines too, with their own words woven into page headers across the site, reminding every visitor that this theatre belongs to its community.
Behind the scenes, everything is staged for the audience. Upcoming shows, classes, and events are easy to find on any device, and patrons go from browsing to buying tickets in just a few clicks. Volunteers, the crew that keeps the Guild running, have their own entrance: online applications where they share their interests, skills, and availability, so the Guild knows exactly where to cast them.
And the curtain goes up fast. The new site loads in 1.2 seconds, down from 8.1 seconds before the redesign.
Services
application processingbrandingevent managementweb design
Highlights
Bold Monochromatic Design: Striking visual identity achieved using the primary color from their palette, maximizing impact with a budget-conscious approach.
Mobile-Friendly & User-Focused: Streamlined design for all devices, prioritizing easy navigation and finding information about shows, classes, and events.
Engaging Content Showcase: Home page hero utilizes a contemporary side-by-side layout of content and image.
Hear from the Racine Theatre Guild Community: Unique patron and stakeholder quotes embedded into page headers throughout the website add a personal touch, highlighting the cherished relationship the Guild has with its community and amplifying those voices.
Effortless Show Discovery & Ticketing: Finding upcoming shows and purchasing tickets a breeze. Patrons navigate intuitively to discover the ideal performance and begin purchasing tickets with just a few clicks.
Fueling the Future with Passionate Volunteers: Recognizing the critical role volunteers play in keeping the Racine Theatre Guild thriving, we maximized their reach and streamline the application process. Sophisticated online volunteer application forms allow potential volunteers to easily express their interests, skills, and availability, providing RTG with a clear picture of how they can best contribute.
Don’t Sacrifice Speed for Beauty
Great design is crucial, but it’s not the whole story. Many arts organizations choose agencies solely on design strength, neglecting the critical role of development. This often results in stunning websites that crawl on mobile or load painfully slow.
At UpStage, we understand the unique needs of arts & culture clients. We deliver award-winning design coupled with lightning-fast performance.
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