Michael O’Neal Singers
Berkeley Playhouse sought to harmonize its dual identity as both a premier professional theater company and a leading performing arts conservatory. To support their mission of creating “theatre for all ages,” our team developed a comprehensive digital platform that serves as a high-traffic box office and a vibrant educational portal. The site was engineered to showcase the artistic excellence of their MainStage professional productions while providing a structured, easy-to-navigate environment for their extensive Youth Company programs.
We focused on building a cohesive user journey that allows families and patrons to transition effortlessly between purchasing show tickets and enrolling in year-round classes or summer camps. By refining the site architecture to accommodate a high volume of media and scheduling data, we ensured that the Playhouse’s commitment to community and education is front and center. The resulting web presence effectively communicates the Playhouse’s unique role as a place where professional artistry and youth development thrive under one roof.
Services
application processingbrandingevent managementlead genUpStage CRMweb design
Highlights
Vibrant and Professional Aesthetic: A visually engaging design that reflects the prestigious 30-year history and the “uplifting spirit” of the ensemble.
Interactive Digital Program Books: Custom-developed, mobile-friendly digital programs for each concert, providing patrons with eco-friendly access to repertoire notes, performer bios, and multimedia content.
Streamlined Patron Hub: A user-friendly interface for purchasing season subscriptions, and individual concert tickets without external redirects.
Singer Resource Portal: Integrated access to rehearsal schedules, digital scores, and educational materials for active chorus members and “Summer Singers” participants.
Dynamic Blog: A dedicated space for news, “MOS Remembers” archives, and deep dives into choral repertoire to keep the community engaged year-round
Mobile-Optimized Experience: Fully responsive design ensures seamless access and functionality across all devices.
Automated Audition Registration: A sophisticated online registration system that captures singer data and automates the scheduling process, reducing administrative overhead for seasonal tryouts.
Don’t Sacrifice Speed for Beauty
Great design is crucial, but it’s not the whole story. Many arts organizations choose agencies solely on design strength, neglecting the critical role of development. This often results in stunning websites that crawl on mobile or load painfully slow.
At UpStage, we understand the unique needs of arts & culture clients. We deliver award-winning design coupled with lightning-fast performance.
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